Why buy when you can rent?
"Why buy when you can rent?" asked The Economist magazine in October. In an article describing what you should do when you are green, broke but connected they suggest renting. They observe a reversal of a 50 year trend in which laundromats have been closing down as people buy their own washing machines and a world in which Radio Rentals is no more. There is a move towards "consumer philandering" where you can rent a different item every day. So Zipcar allows you to drive a BMW one day and a Volvo the next. Or "Bag Borrow or Steal" a website which allows you to rent a handbag for the night. We are hoping that in 2011 The Economist will be asking "Why rent when you can borrow!?" and talking with the same excitement about consumer philanthropy. After all according to Mark Levine in the New York Times "Sharing is clean, crisp, urbane, postmodern" while "owning is dull, selfish, timid, backward."